Meet
Ray Tippet
This is the place to write a very short description.
Statement
From the Artist
Coastal Materials
Original Artwork
While I often work in series and revisit similar themes, each piece is one of a kind. The shapes of the sea glass, the character of the driftwood, and small compositional choices ensure no two works are ever the same.
I intentionally allow elements to extend beyond the frame to create layers and quiet surprises without overwhelming the scene. Humor and nostalgia play an important role in my work — I want viewers to pause, smile, and feel a sense of familiarity.
All pieces are original, signed, and created by hand.
One of the
Turning Points
This is where you want to highlight a key part of your origin story that served as a turning point. Focus on something short, sweet, and punchy. Use of an image in close proximitey helps to communicate visually what you have written. Notice how we have images above and below so this would be an good place to focus on text only. The shorter you can keep this point the better as people will naturally scroll and if they like what they see here, they may go back to the beginning and read the whole story. All aspects of the Origin Story are easily customizable with Personify.
Little did I know...
Tell the reader what is about to happen. Bring them behind the scenes for what is about to unfold. This is the place to convey an important piece of advice or something you learned. Done right, this will not only further tell your story, it will leave them with a nugget of wisdom.
People love learning from the mistakes of others. They love avoiding pitfalls that are easy to fall into. Genuinely convey the aha moment or the unexpected turn that led to your discovery, and make sure to be clear and concise about what the event actually was (no theory, just real life).
Try to keep this in the 100 word range. You can take some latitude if your story is especially compelling but be sure to break it up in sections as this is how people like to read. Thankfully, Personify helps you do this with ease. Try duplicating sections and playing around with the layout.
Finally, things turned around...
This is the transformation. In the resolution of the origin story, you embrace destiny. With newfound strength and understanding, explain how you reconciled the past and present, ready to face the future.
Done right, your reader will identify with your story and see you as their trusted friend and guide. Remember that short and sweet is generally better.
In the End
My Mission Became...
This is who you are and what you stand for. It is aspirational but attainable. Clear and concise. People should want to do business with you because of your mission and it should define your outlook professionally, and sometimes, even personally.
About
Jane Doe
Now that you are known, this is the place to formally introduce yourself. Without an origin story, people wouldn't have joined you in the struggle. You would have been just another gal (or guy) on the internet. Instead they know you a little better, maybe even rooting for you.
This is the time to convey who you are and what you do. Explain what you want people to know and what you want them to do next. Speak as though you are talking to a friend.
This is what we call a transition section. Their purpose is not to stay but to be taken to the next step of the journey.